Privacy Policy for The MILF Method

## 1. Introduction

The MILF Method ("we", "our", or "us") is committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store and protect your personal information when you attend our mum and baby fitness classes, contact us, or use our services.

## 2. Who We Are

Business Name: The MILF Method

Email: [hello@themilfmethod.com](mailto:hello@themilfmethod.com)

If you have any questions about this Privacy Policy or how your information is handled, please contact us using the details above.

## 3. Information We Collect

We may collect the following personal information:

* Your name

* Email address

* Telephone number

* Emergency contact details

* Health information relevant to your participation (such as medical conditions, injuries, pregnancy or postnatal recovery information)

* Your baby's name and date of birth or age

* Attendance records

* Payment information (where applicable)

* Photographs or videos (only with your consent)

## 4. How We Use Your Information

We use your personal information to:

* Register you for classes.

* Ensure classes are suitable and safe for you.

* Contact you regarding bookings, cancellations or timetable changes.

* Process payments.

* Respond to enquiries.

* Meet our legal and insurance obligations.

* Improve our services.

* Send marketing emails or newsletters (only if you have chosen to receive them).

## 5. Our Legal Basis for Processing

Under UK GDPR, we process your information because:

* It is necessary to perform our contract with you.

* It is necessary to comply with legal obligations.

* It is in our legitimate interests to safely operate our business.

* We have your consent where required (for example, marketing communications or photographs).

You may withdraw your consent at any time.

## 6. Health Information

Health information is considered special category data under UK GDPR.

We only collect information necessary to assess whether our classes are suitable for you and to help keep you safe during exercise.

This information is kept confidential and only accessed where necessary.

## 7. Sharing Your Information

We do not sell your personal information.

We may share information with:

* Payment providers.

* Booking software providers.

* Professional advisers (such as accountants or insurers).

* Emergency services where necessary.

* Government authorities where required by law.

All third-party providers are expected to protect your information and comply with UK data protection legislation.

## 8. How We Store Your Information

We take reasonable steps to keep your information secure, including password-protected electronic systems and secure storage of paper records where applicable.

Only authorised individuals have access to your information.

## 9. How Long We Keep Your Information

We retain personal information only for as long as necessary.

Typically:

* Client records are retained for up to seven years after your last class where required for legal or insurance purposes.

* Marketing preferences are kept until you unsubscribe.

* Photographs are retained until consent is withdrawn or they are no longer required.

## 10. Your Rights

Under UK GDPR, you have the right to:

* Access your personal information.

* Request correction of inaccurate information.

* Request deletion of your information where appropriate.

* Restrict processing.

* Object to certain processing.

* Withdraw consent at any time where processing is based on consent.

* Request transfer of your information where applicable.

To exercise your rights, please contact us at [hello@themilfmethod.com](mailto:hello@themilfmethod.com).

## 11. Marketing

We will only send you marketing emails if you have opted in.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

## 12. Photography and Social Media

We love celebrating our community, but we will only use photographs or videos of you or your baby for marketing, social media or promotional purposes if you have given your explicit consent.

You may withdraw your consent at any time, and we will stop using future images wherever reasonably possible.

## 13. Cookies and Website

If you use our website, it may use cookies to improve your browsing experience. Any cookies used will comply with applicable UK privacy laws.

## 14. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concerns.

You also have the right to complain to the Information Commissioner's Office (ICO).

## 15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website (if applicable) or upon request.

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## Contact

The MILF Method

Email: [hello@themilfmethod.com]